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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

Question 1

A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A. Review briefs from internal stakeholders outlining key messaging, details and targets
B. Research competitors and replicate popular creative tactics that perform well for them
C. Prioritize the content from the department that is the most polished and ready to post
D. Review previous post results and reuse the content that performed best

Question 2

A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A. Ask members to share their favorite post from the group on their profiles.
B. Create a post announcing the release of the latest formula milk
C. Develop content that encourages sharing photos and stories.
D. Create a poll for feedback on the milk formula.

Question 3

A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A. Include a discussion question about the product that is being launched
B. Ask follow-up questions as people leave feedback
C. Post a link to a press release announcing a product launch
D. Partner with influencers to generate posts about the launch

Question 4

A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A. The video
B. The livestream
C. The image
D. The poll

Question 5

Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A. Ask the members who go against group rules to explain themselves in the comments
B. Create a poll in the community to ask whether new guiding principles should be introduced
C. Create and schedule content to reinforce the guiding principles of the community
D. Use the decline with feedback tool to remind people of the group rules they have violated

Solutions: