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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

Question 1

A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:

A. Rollout strategy
B. Market testing
C. Beachhead strategy
D. Market expansion

Question 2

Which type of team has the following characteristic: Each functional organization designates a liaison person to "represent" it on a project coordination committee?

A. Lightweight
B. Heavyweight
C. Tiger
D. Functional

Question 3

In evaluating product opportnities, which of the folllowing is a non-financial method for evalutaion?

A. Net present value
B. Level of risk
C. Payback period
D. Internal rate of return

Question 4

Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have

A. D. II, III, IV
B. I, II, III, IV
C. C. I, II, IV
D. I, II, III

Question 5

Your competitors have launch a new product. As you elevate your response to compete with them, you realize thaht the technology employed in your current product has reached its limits and cannot be improved to increase the performance to effectively compete and the only option is to consider superseding with newer and advanced technology. What stage on the technology S-Curve are you on?

A. Embryonic stage
B. Maturity stage
C. Growth stage
D. Laggard

Solutions: