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Facebook Certified media buying professional Sample Questions:

1. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) CPC
B) Brand Lift
C) Reach
D) CPM
E) Frequency

2. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should increase the number of ads within each ad set
B) You should change the set up to campaign budget optimizatio
C) You should change the campaign objective
D) You should change the set up to daily budget

3. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You can use DNS TXT record set up to verify your domain.
B) You can upload an HTML file to verify your domain.
C) You can add a .csv file with a list of all the websites you want to block.
D) You should add your domain URL as a list of verified domains.
E) You can't block lists of websites for your campaigns.

4. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

A) The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
B) The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
C) There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
D) The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.

5. An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

A) For every $1 of revenue, you spend $1.71 in advertising.
B) For every $1 you spend on a campaign, you generate $3.5 of revenue.
C) For every $1 you spend on a campaign, you generate $1.71 of revenue.
D) For every $10 you spend on a campaign, you generate $1.71 of revenue.

Solutions: