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Salesforce ADM-251 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Cloud Analytics | 5% | - Custom report creation - Sales metrics and KPIs - Standard reports and dashboards |
| Topic 2: Communities and Site Management | 5% | - External user access and sharing - Partner community setup |
| Topic 3: Marketing and Leads | 7% | - Campaign and lead tracking - Lead assignment and routing rules - Lead lifecycle and conversion |
| Topic 4: Account and Contact Management | 12% | - Data segmentation and visibility - Contact roles and related records - Account hierarchy and relationship types |
| Topic 5: Sales Productivity | 12% | - Lightning Sales tools and automation - Activity management and calendar - Sales path and guidance |
| Topic 6: Implementation Strategies | 6% | - Post-implementation support - Deployment best practices - Change management and testing |
| Topic 7: Integration and Data Management | 8% | - Data import/export and deduplication - Data validation and quality rules - Basic integration considerations |
| Topic 8: Opportunity Management | 15% | - Products, price books, and schedules - Forecasting and sales processes - Opportunity lifecycle and stages |
| Topic 9: Industry Knowledge | 5% | - CRM industry standards - Sales process best practices |
| Topic 10: Sales Cloud Solution Design | 25% | - Design scalable Sales Cloud architecture - Security and access model design - Map business requirements to Salesforce features |




