Salesforce MCE-Admn-201 : Salesforce Certified Marketing Cloud Engagement Administrator

  • Exam Code: MCE-Admn-201
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
  • Updated: Oct 04, 2026     Q & A: 166 Questions and Answers

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Setup38%- Setup Home features and configuration
- Security policies, password management, and access control
- Integration configuration and management
- Business units, user accounts, and permission settings
- Marketing Cloud extension products and features
Topic 2: Maintenance15%- Evaluation of additional Marketing Cloud products
- Account monitoring and system availability
- Data extraction, reporting, and analytics
Topic 3: Digital Marketing Proficiency13%- Governance and compliance in digital marketing
- Marketing Cloud product inventory and offerings
- Security best practices for data, permissions, and PII
Topic 4: Channel Management16%- Social Studio and Advertising Studio configuration
- Journey Builder concepts and use cases
- Email Studio configuration and features
- Mobile Studio setup and functionality
Topic 5: Subscriber Data Management18%- Preference and profile center configuration
- Data import, export, and quality management
- Data extensions, relationships, and data architecture
- Contact model design and implementation

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1

Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

  • A. Engagement Split
  • B. Einstein STO
  • C. Wait Until Date
  • D. Join
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

  • A. Configure the Enterprise-wide default retention to one year
  • B. Configure the business unit data retention setting to 12 months
  • C. Apply a Row Based Retention to each data extension as it is created, set to 12 months
  • D. Set inactive data to be automatically cleared after one year, but is recoverable
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

  • A. All child business units should have an individual SFTP user
  • B. Each business unit should have multiple SFTP users
  • C. Copy the parent SFTP user into each child business unit
  • D. Child business unit SFTP user should be created
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #4

A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

  • A. Use the exact filename used for the trigger in the import File Activity
  • B. Make sure the file is placed on the correct subfolder within the SFTP
  • C. Make sure the filename has a date stamp to avoid duplication
  • D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #5

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

  • A. Safehouse
  • B. Target Data Extension
  • C. Original SFTP folder
  • D. Selected SFTP folder
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).

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