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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

A) Autoresponder report
B) List Email report
C) Form report
D) Email Template report

2. The baseline grade will show on the prospect profile at all times.

A) False
B) True

3. A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

A) The field Is created as a default account field in the form editor.
B) The field Is created and added to the form in Engagement Studio.
C) The field is created as a custom prospect field on the Prospect Fields page.
D) The field is created as a custom prospect field in the form editor.

4. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

A) Marketing Cloud Account Engagement form handler
B) Marketing Cloud Account Engagement form
C) Third party form
D) Marketing Cloud Account Engagement landing page without a form

5. A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

A) Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
B) Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
C) Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
D) Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

Solutions: