Salesforce AP-216 : Marketing Cloud Personalization Accredited Professional

  • Exam Code: AP-216
  • Exam Name: Marketing Cloud Personalization Accredited Professional
  • Updated: Oct 23, 2026     Q & A: 122 Questions and Answers

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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Sitemap18%- Web SDK implementation
- Content zones configuration
- Unified customer profile building
- Sitemap design and best practices
- Catalog and page mapping
Topic 2: Activation18%- Mobile and server-side campaigns
- Open-time email campaigns
- Campaign optimization and measurement
- A/B testing setup and analysis
- Campaign creation and execution
Topic 3: Solution Overview16%- Definition and business value of Marketing Cloud Personalization
- Product terminology and core implementation components
- Real-time interaction management use cases
Topic 4: Segmentation18%- Segment performance reporting and analytics
- Segment rules, filters and goals configuration
- Segment export and integration with Journey Builder
- Segment creation and management
Topic 5: Setup & Administration6%- Identity system configuration
- User attributes management
- Platform configuration and setup procedures
Topic 6: Einstein Capabilities10%- Ingredients configuration and application
- Einstein recipes overview and usage
Topic 7: Data Integration14%- Salesforce Connector integration
- Data flow management within and outside the platform
- ETL feed system implementation
- Event API usage and configuration

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question #1

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

  • A. 300 total between filters and goals
  • B. 25 filters and 25 goals
  • C. Unlimited
  • D. 64 total between filters and goals
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).

Question #2

How does IS define web template?

  • A. A repeatable framework used to create a web campaign
  • B. A google Chrome Extension
  • C. An area on your site that a developer has configured.
  • D. The events and behavior of what will be captured on the websites
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).

Question #3

When does site mapping happen during the implementation process?

  • A. It can happen at any point since it is unrelated to the rest of the implementation
  • B. At the end after everything is defined in the system
  • C. In the middle after certain components like the catalog have been populated
  • D. At the beginning of the build phase since it is the basis for the rest of the implementation
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #4

Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

  • A. Co-Browse
  • B. Trending
  • C. Similar Items
  • D. Collaborative Filtering
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).

Question #5

What is a rule criteria that you can use in the segment creation process?

  • A. Dimensions
  • B. Actions
  • C. Social Mentions
  • D. Email Click Throughs
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).

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