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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sitemap | 18% | - Web SDK implementation - Content zones configuration - Unified customer profile building - Sitemap design and best practices - Catalog and page mapping |
| Topic 2: Activation | 18% | - Mobile and server-side campaigns - Open-time email campaigns - Campaign optimization and measurement - A/B testing setup and analysis - Campaign creation and execution |
| Topic 3: Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
| Topic 4: Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management |
| Topic 5: Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Topic 6: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 7: Data Integration | 14% | - Salesforce Connector integration - Data flow management within and outside the platform - ETL feed system implementation - Event API usage and configuration |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
- A. 300 total between filters and goals
- B. 25 filters and 25 goals
- C. Unlimited
- D. 64 total between filters and goals
Correct Answer: D 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
How does IS define web template?
- A. A repeatable framework used to create a web campaign
- B. A google Chrome Extension
- C. An area on your site that a developer has configured.
- D. The events and behavior of what will be captured on the websites
Correct Answer: A 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
When does site mapping happen during the implementation process?
- A. It can happen at any point since it is unrelated to the rest of the implementation
- B. At the end after everything is defined in the system
- C. In the middle after certain components like the catalog have been populated
- D. At the beginning of the build phase since it is the basis for the rest of the implementation
Correct Answer: D 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
- A. Co-Browse
- B. Trending
- C. Similar Items
- D. Collaborative Filtering
Correct Answer: D 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
What is a rule criteria that you can use in the segment creation process?
- A. Dimensions
- B. Actions
- C. Social Mentions
- D. Email Click Throughs
Correct Answer: B 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
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