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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Core Architecture | - Data management and integration
|
| Topic 2: Cross-Channel Journey Design | - Customer lifecycle orchestration
|
| Topic 3: Email and Messaging Execution | - Email Studio operations
|
| Topic 4: Automation and Optimization | - Performance measurement
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is true about SMS keywords other than HELP and STOP?
A) keywords in child business unit can be shared between other child business units
B) keywords in parent business unit can be shared to any child business units
C) keywords in parent or child business unit are available only in that business unit
D) keywords in parent business unit are automatically available to all child business units
2. What happens when a paused journey is resumed?
A) Users can choose whether or not to extend Wait durations by the length of time the journey was paused
B) All contacts who were in Wait steps immediately proceed to the next activity
C) Wait durations start over for each contact
D) Wait durations are extended by the length of time the journey was paused
3. Which two use cases are best suited for the new MC Transactional Messaging API?
A) Order confirmations
B) Subscription reminders
C) Password Resets
D) Flash Sales
4. When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
A) The total number of times a mobile device can receive this message once every 24 hours
B) The total number of times a mobile device can receive this message during the active period
C) The total number of times a mobile device can receive this message once every week
D) The total number of times a mobile device can receive this message once every 72 hours
5. What three reasons explain why an SMS message may fail to reach a mobile device?
A) The mobile device has a low battery.
B) The number used to send the SMS was a landline
C) The user is out of range of cellular networks
D) The user is currently on a call.
E) The mobile device is powered off
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A,C | Question # 4 Answer: B | Question # 5 Answer: B,C,E |




